Principled
Doing good is not only a matter of principle, it is good business. Honesty and integrity are part of every interaction we have with you. We believe respect can only be earned, and loyalty can never be bought. We believe in taking responsibility, in accountability. We believe in doing what is right for you. Doing what is right is always the right thing to do. Performance with consistence, that is principled.
Professional
The mark of a true professional is being proactive. Anticipating what you need, giving you what you want. Providing answers to your questions, attending quickly and efficiently to your requests, solving problems on the spot. That is the true mark of a professional. Responding, advising, informing. Actively doing what needs to be done. Anticipating what you need, giving you what you want. That is the true mark of professional.
Progressive
Improvement is the partner of progress cutting edge innovation at your convenience. A welcoming environment designed around you. Smart competent staff ready to serve you with a smile. Everything from our principles and processes to products and people have been put in place to make banking simpler, easier, and faster for you. Making banking simpler, easier and faster for you. That is progressive.
Partnership
In partnership with you, that is the bank we want to be. Whether you\'re a student, parent, professional or just married, a bank that works with you, is the bank we want to be. A bank that allows you to get on with living your life, the way you want to. A bank that helps you make things happen, when you need to. A bank that values you, for being you. A bank that helps you make things happen. That is the bank we want to be.
To contribute to the national growth and prosperity of the UAE whilst raising the positive profile of Islamic banking globally in turn creating value for all stakeholders.